Amazon Prime Big Deal Days 2024 Debrief
Oct 20, 2024
Amazon Prime Big Deal Days 2024 Takeaways
Prime Big Deal Days (PBDD) 2024 was a massive success, smashing previous records and setting the stage for the holiday shopping season. Here’s a quick look at the standout highlights from this year's event, held on October 8-9:
Biggest October Shopping Event Ever: While Amazon didn’t share exact sales figures, it confirmed that "Prime Big Deal Days was its biggest October shopping event ever." The strong turnout shows that shoppers are embracing this mid-fall event as a key opportunity to score deals.
Significant Sales Growth: Momentum Commerce reported that sales for the October Prime event surged by about 42% year-over-year, reflecting increased consumer enthusiasm and a bigger push from sellers.
Record Savings for Shoppers: Prime members saved over $1 billion during the event, cashing in on deals across millions of items worldwide.
Increased Ad Spend: Data from Pacvue showed a 40% increase in ad spend compared to last year. This spike suggests that sellers went all in, betting on the event's potential to boost sales.
Deeper Discounts: Discounts averaged 18% globally, a 9% increase from last year, according to Salesforce. U.S. shoppers saw especially steep cuts in categories like:
General Apparel: Average discount of 31%
Health & Beauty: Average discount of 20%, marking a 27% increase year-over-year
Food & Beverage: Average discount of 13%, up 23% from last year
Customer Preferences and Top-Selling Categories
Salesforce data shows that certain categories saw the biggest spikes in sales during the event:
Electronics and General Apparel each grew by 36%, reflecting strong demand for tech gadgets and fashion.
Health & Beauty experienced a 21% growth, driven by higher discounts and seasonal interest in self-care.
A survey by Numerator highlighted that shoppers used Prime Big Deal Days to kick off their holiday shopping. Key findings included:
24% of participants purchased holiday gifts.
7% bought Halloween-related items.
5% picked up other holiday essentials, such as decorations or wrapping supplies.
Overall, 86% of Prime Big Deal Days shoppers plan to return to Amazon for holiday shopping within the next three months, indicating strong brand loyalty and a promising holiday sales outlook.
Shoppers Embraced Amazon's New AI Shopping Tools
This year, Amazon introduced new AI-powered features to elevate the shopping experience. Many Prime members took advantage of these tools:
Rufus, the AI Shopping Assistant: This generative AI bot can now recommend tailored deals and gift ideas, helping customers find the best discounts. Make sure your product listings are optimized to show up in Rufus's suggestions!
Amazon Inspire: Inspired by TikTok, this new ad format enables customers to discover products tailored to their interests through engaging short-form videos. If you’re already using portrait videos on other platforms, consider testing out Inspire Ads for more exposure.
Amazon Lens: Shoppers can scan items with their phones to identify products and find similar options on Amazon, making it easier to compare and discover new items.
What’s Next: Upcoming Shopping Events
Prime Big Deal Days kicked off the Q4 shopping season, and more major events are just around the corner:
October 21 – November 3: Holiday Beauty Haul will feature many deals on beauty products. If you're in this niche, now's the time to prep for a potential surge in traffic.
October 31: Halloween – Last-minute costumes, candy, and decorations will drive sales, with many customers seeking next-day delivery options.
November 29: Black Friday and Black Friday Week – This classic sales event will bring even bigger discounts across all categories. Prepare your inventory and ad strategies to capitalize on the shopping frenzy.
December 2: Cyber Monday – Digital deals will dominate, especially in electronics and tech. Make sure your listings are optimized for mobile shoppers.
Conclusion
The 2024 Prime Big Deal Days not only broke records but also set the tone for what promises to be a bustling holiday shopping season. With deep discounts, new AI shopping tools, and more key sales events on the horizon, make sure to keep riding the Q4 wave!
